University Sports: Is the Publicity Worth the Cost?


Millions of dollars are spent on college athletics every year, but are the universities really getting enough return on their investments?

Did seeing a collegiate sports team on TV or reading about their post season success in the newspaper draw you to check out a university? Do athletic departments rightfully qualify as the leading public affairs entity for colleges?

Using the hashtag #CCSportsCost, audience members are welcomed to join the conversation and give their input on the topic. Audience members who join the chat have the chance of seeing their tweets and thoughts used in a project on the Campus Compared website and on the site’s Twitter account.

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