University Sports: Is the Publicity Worth the Cost?


Millions of dollars are spent on college athletics every year, but are the universities really getting enough return on their investments?

Did seeing a collegiate sports team on TV or reading about their post season success in the newspaper draw you to check out a university? Do athletic departments rightfully qualify as the leading public affairs entity for colleges?

Using the hashtag #CCSportsCost, audience members are welcomed to join the conversation and give their input on the topic.¬†Audience members who join the chat have the chance of seeing¬†their tweets and thoughts used in a project on the Campus Compared website and on the site’s Twitter account.

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